Chanel | Spec Ad
Project Type
CGI Visualisation | Motion Design
Location
India
Year
2025
A self-initiated motion design advertisement exploring simulation, rendering, and cinematic product storytelling with a luxury, high-fashion aesthetic for the Chanel brand.
Final luxury product film (video)
3D product renders
Dynamic simulation elements
Colour-graded final composite
Highlights:
Discover the beauty in the ordinary as we explore the sights, sounds, and textures of everyday life in urban environments.
Capture the diverse cultures, traditions, and lifestyles that coexist within the bustling metropolis, from vibrant street markets to quiet residential neighborhoods.
Document the juxtaposition of old and new, tradition and modernity, as cities evolve and adapt to the rhythms of change.
Challenges Faced:
Navigating crowded streets, bustling markets, and dynamic urban environments while remaining inconspicuous and respectful of privacy.
Anticipating and reacting quickly to fleeting moments and spontaneous interactions, capturing the authenticity and emotion of street life.
Overcoming technical challenges such as low light, fast-moving subjects, and complex compositions to create compelling and evocative images.
Behind the Scenes:
Step behind the lens and uncover the stories behind the photos, from chance encounters and serendipitous moments to the creative process behind each image.
Gain insight into the art of street photography, from scouting locations and framing shots to engaging with subjects and embracing the unexpected.
