Coca-Cola Thums Up XForce – CGI Splash Effect
Project Type
CGI Visualisation | Brand Campaign
Location
India
Year
2025
A high-energy 3D liquid splash effect for a still photograph of Thums Up XForce, enhancing the brand's bold, dynamic identity with photorealistic CGI.
Final photorealistic product image with CGI splash
3D liquid splash assets
Fluid simulation elements
High-resolution renders for print and digital
Objective
Create a high-energy 3D liquid splash effect for a still photograph of Thums Up XForce, reinforcing the brand's bold, intense, and action-driven identity through photorealistic CGI.
Process
Shaped base fluid mesh to match the can's motion and energy
Generated realistic liquid splashes, droplets, and foam dynamics
Fine-tuned splash trajectory and impact points for maximum visual energy
Integrated CGI splash seamlessly with product photography
Refined lighting to ensure splash elements matched the original shot
Colour-graded final composite for brand consistency
Outcome
A visually powerful image that reinforces Thums Up's intense, action-driven brand appeal — transforming a static product shot into a high-energy moment that captures the brand's bold personality.
