Dunatura | CGI VFX Ad
Project Type
CGI Visualisation | VFX | Advertising
Location
Munich
Year
2024
A CGI VFX advertisement incorporating the client's product as a larger-than-life spectacle, transforming the pillars of Munich's Frauenkirche into monumental product placements.
Final composited footage with integrated CGI product
3D product models and renders
Camera-tracked VFX elements
Colour-graded final composite
Objective
Create a CGI VFX advertisement incorporating the client's product as a larger-than-life spectacle, positioning the products as the pillars of Munich's iconic Frauenkirche (Women's Church).
Process
Tracked client-provided footage to integrate 3D elements seamlessly
Built 3D product models at monumental scale
Matched real-world lighting to ensure products felt naturally present in the scene
Integrated CGI products with architectural elements of the church
Composited rendered elements with original footage
Applied professional colour correction to unify CGI and live footage
Outcome
A striking VFX advertisement that transforms everyday products into architectural monuments — creating a memorable brand moment that blends reality with CGI spectacle in one of Munich's most recognisable landmarks.
