Lakmé Serum | Spec Ad
Project Type
CGI Visualisation | Motion Design | Spec Work
Location
India
Year
2025
A self-initiated speculative advertisement showcasing motion design, simulation, and cinematic product visualisation to create a premium beauty product film.
Final cinematic product film (video)
3D product renders
Dynamic simulation elements
Colour-graded final composite
Objective
A self-initiated speculative ad created to explore motion design, simulation, and cinematic product visualisation for the beauty and cosmetics sector.
Process
Designed a clean, premium aesthetic to highlight the beauty product
Created dynamic motion and fluid simulation elements
Developed photorealistic product shading and materials
Crafted cinematic lighting to emphasise product texture and finish
Composited simulation and product elements seamlessly
Applied professional colour grading for a polished, high-end finish
Outcome
A cinematic beauty product film with a premium aesthetic — demonstrating how motion design and photorealistic CGI can elevate product storytelling in the cosmetics category.
