Nike | Logo Animation
Project Type
CGI Visualisation | Motion Design
Location
India
Year
2024
A self-initiated motion design project exploring simulation, rendering, and dynamic product storytelling to capture Nike's bold, athletic brand aesthetic.
Final CGI animation (video)
3D product render
Dynamic simulation elements
Colour-graded final composite
Objective
A self-initiated motion design project created to explore simulation, rendering, and dynamic product storytelling — focused on capturing Nike's bold, athletic aesthetic.
Process
Created rigid body simulations to capture realistic motion of falling elements
Developed photorealistic product shading and accurate materials
Designed high-impact animation showcasing Nike's iconic logo
Crafted dynamic movement to reflect the brand's energy and athleticism
Applied professional colour grading for visual impact
Outcome
A dynamic logo animation with a refined, high-impact aesthetic — demonstrating how motion design and photorealistic CGI can elevate brand storytelling in the athletic sector.
