U&W-Umwelttechnik & Wasserbau | Photorealistic CGI Ad Campaign
Project Type
CGI Visualisation | Advertising
Location
Germany
Year
2023
A photorealistic CGI advertisement blending live footage with computer-generated liquid simulations to create a visually stunning campaign where reality and CGI are indistinguishable.
Final composited CGI advertisement (video)
3D environment assets
Fluid simulation elements
Colour-graded final renders
Objective
Create an eye-catching, photorealistic CGI advertisement that seamlessly blends computer-generated elements with live footage for maximum visual impact.
Process
Built detailed 3D environment to match original footage
Created photorealistic replicas of real-life elements
Generated realistic liquid splash dynamics and natural water movement
Simulated detailed foam and secondary splash elements
Seamlessly integrated 3D elements with original video
Colour-matched CGI to live footage
Refined lighting and shadow interaction for final composite
Outcome
A photorealistic CGI advertisement where the boundary between live footage and computer-generated elements is completely invisible — delivering the visual impact of an impossible shot with the authenticity of real footage.
