U&W-Umwelttechnik & Wasserbau | Photorealistic CGI Ad Campaign
Project Type
Photorealistic CGI Ad Campaign
Location
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Year
2023
Blending live footage with photorealistic CGI elements using Blender and Houdini fluid simulation to create an eye-catching advertisement where reality and CGI are indistinguishable.
OBJECTIVE
Create an eye-catching, photorealistic CGI advertisement that seamlessly blends computer-generated elements with live footage to deliver maximum visual impact.
PROCESS & TECHNIQUES
Modeling & Rendering
• Built detailed 3D environment to match the original footage
• Created photorealistic replicas of real-life elements
• Ensured lighting and materials matched the source video perfectly
Fluid Simulation
• Generated realistic liquid splash dynamics
• Simulated natural water movement and behavior
• Created detailed foam and secondary splash elements
• Fine-tuned physics parameters for authentic movement
Highlights:
Discover the beauty in the ordinary as we explore the sights, sounds, and textures of everyday life in urban environments.
Capture the diverse cultures, traditions, and lifestyles that coexist within the bustling metropolis, from vibrant street markets to quiet residential neighborhoods.
Document the juxtaposition of old and new, tradition and modernity, as cities evolve and adapt to the rhythms of change.
Challenges Faced:
Navigating crowded streets, bustling markets, and dynamic urban environments while remaining inconspicuous and respectful of privacy.
Anticipating and reacting quickly to fleeting moments and spontaneous interactions, capturing the authenticity and emotion of street life.
Overcoming technical challenges such as low light, fast-moving subjects, and complex compositions to create compelling and evocative images.
Behind the Scenes:
Step behind the lens and uncover the stories behind the photos, from chance encounters and serendipitous moments to the creative process behind each image.
Gain insight into the art of street photography, from scouting locations and framing shots to engaging with subjects and embracing the unexpected.
